Build a warm, trusting relationship with your new audience by sending customized, automated messages and content designed to inform, educate and inspire. The concept of lead nurturing is simple: It’s the process of building relationships with prospects who aren’t yet ready to buy your product or service.
Demand generation, or “demand gen” for short, is the process of creating awareness and demand for your company’s product or service. In short, demand generation aims to bring new visitors to your website or business in order to introduce them to your company. The end result is to build your target audience, establish trust, and to spark interest in your company. Types of demand generation content include: Blog posts or articles, Resource pages, Infographics, videos, Social media posts, Press releases, Slideshares, Podcasts and interviews or Case studies and whitepapers. We help B2B companies build reliable and scalable demand-generation programs that attract, engage, convert, and nurture qualified leads.