Multi-Channel Lead Nurturing
Build a warm, trusting relationship with your new audience by sending customized, automated messages and content designed to inform, educate and inspire. The concept of lead nurturing is simple: It’s the process of building relationships with prospects who aren’t yet ready to buy your product or service.
Demand Generation
Demand generation, or “demand gen” for short, is the process of creating awareness and demand for your company’s product or service. In short, demand generation aims to bring new visitors to your website or business in order to introduce them to your company. The end result is to build your target audience, establish trust, and to spark interest in your company. Types of demand generation content include: Blog posts or articles, Resource pages, Infographics, videos, Social media posts, Press releases, Slideshares, Podcasts and interviews or Case studies and whitepapers. We help B2B companies build reliable and scalable demand-generation programs that attract, engage, convert, and nurture qualified leads.
Frequently Asked Questions
What is lead generation?
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are blog posts, coupons, live events, and online content.
What is inbound lead generation?
Inbound lead generation is the creation of content and campaigns that bring in website visitors and converts them into leads. It does this by making your brand more discoverable online, in search engines and social media platforms, and by using valuable content to engage visitors in an information exchange – their contact information in return for your knowledge – so that ongoing communication can be achieved. The emphasis here is on allowing buyers to control the time and place (channel) of the engagement and the exchange of information – choosing to do it or not. Value, in the form of the content, is used to build trust, earn attention, and establish a relationship.